SEO & Web / Systems

The connected layer behind discoverable websites.

Search, analytics, platforms, and infrastructure treated as connected parts of the same digital ecosystem.

Day-to-day work

Technical problems I work on

Technical SEO audits and indexing diagnostics
Reviewing crawlability, indexing, and Search Console signals to find what keeps pages from performing.
Redirects, metadata, structured data, and site health
Checking that redirects, titles, descriptions, and schema are correct and stay correct after changes.
WordPress troubleshooting and maintenance
Investigating plugin, theme, content, and display issues and supporting ongoing site upkeep.
Analytics and tracking checks
Verifying GA4 and GTM setups so that reporting reflects what visitors actually do.
DNS, Cloudflare, and deployment issues
Tracing domain, DNS, email-record, and deployment problems across hosting and edge platforms.

This work is part of my current role — see Experience and the Kuponatics project.

Making content technically sound, discoverable, and measurable.

Working across site-building, development, and deployment platforms.

Connecting acquisition, behavior, reporting, and advertising signals.

Handling the practical layer that keeps websites and email services connected.